Fraud Detection

What Are The Top AI Use Cases For E-commerce Brands?

AI is transforming e-commerce by improving personalization, automation, and operational precision. Leading use cases include product recommendation engines, dynamic pricing, AI-powered search, and smart inventory forecasting that prevents stockouts and overstocks. On the customer-facing side, AI enhances engagement through chatbots, virtual shopping assistants, and personalized marketing. Behind the scenes, AI drives fraud detection, customer segmentation, returns prediction, and supply chain optimization.