Generative AI in Sales—Scope, Adoption, Use Cases, Challenges, and Trends
Generative AI is rapidly reshaping sales by enabling intelligent automation across prospecting, engagement, qualification, and forecasting. Sales teams are using generative AI to create personalized outreach, generate proposals, summarize calls, update CRMs, and provide real-time deal insights — significantly improving productivity and conversion rates.
Dec 16, 2025
491
15 min read
